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19 January 2005  

This is great news. From Google:

If you're a blogger (or a blog reader), you're painfully familiar with people who try to raise their own websites' search engine rankings by submitting linked blog comments like "Visit my discount pharmaceuticals site." This is called comment spam, we don't like it either, and we've been testing a new tag that blocks it. From now on, when Google sees the attribute (rel="nofollow") on hyperlinks, those links won't get any credit when we rank websites in our search results. This isn't a negative vote for the site where the comment was posted; it's just a way to make sure that spammers get no benefit from abusing public areas like blog comments, trackbacks, and referrer lists.
Comment spam has long been a problem on both my blogs. To reduce the amount of time spent dealing with it, I ended up turning comments off for old entries. Referrer spam has also been a big annoyance, one that's gotten worse lately. I hope this smart, simple idea from Google will do the trick and send the spam vandals packing.